A strong brand is more than a logo—it's the feeling a client
gets
every time they see the van pull up in
their driveway or when a team enters a room. Presentation is everything. I created this brand system
for
a cleaning company that reflects sophisticated quality, discretion and elevated experience. I
designed a
system for an upscale cleaning service that communicates trust, elegance and attention to detail. As
a
unified brand identity, I can build loyalty, and attract the right clients for this company.
The Logo "&" Visual Identity – The Protea flower is
a symbol
of
transformation. Not only does the home get a total transformation so does the client by living in a
beautiful, uncluttered space. They are pampered similarly to a spa treatment by hiring a service to
uplift and freshen their personal space. This is a refined, logo that evokes cleanliness,
exclusivity and confidence at a glance.
The Color Palette "&" Typography – The sophisticated green hue enforces a natural,
high-end
luxury
feel that reinforces strength but also simplicity living.
The Brand Collateral – From uniforms and welcome kits to business cards and an online
marketing
presence, I ensured every piece of the brand reflects the overall positioning in luxury.
