Visual Identity and Website Design – Designing the brand identity and website for Cadence Co., a running coach service, involved creating a visual language that reflects energy, discipline, and approachability. Drawing inspiration from retro athletic aesthetics, the brand utilizes bold typography, a warm yet vibrant color palette, and dynamic photography to capture the spirit of movement and motivation. The logo’s layered lines suggest momentum and progress, aligning with the goals of consistent training and personal growth. The website layout is clean and structured, divided into clear sections for strength workouts, nutrition, coaching plans, and scheduling, ensuring easy navigation and engagement. The cohesive design language not only builds trust but also inspires users to pursue their fitness goals with confidence and clarity.